When it comes to creating the perfect company newsletter, many different qualities need to be kept in mind, such as the length of the content and how scannable it is. However, one of the most important factors in whether or not an employee opens the newsletter is simple: a good subject line.
Creating an intriguing subject line is important for many reasons. In fact, almost half of all people will decide whether or not they are going to read a newsletter simply based on the subject line.
So if you spent several hours crafting the perfect newsletter, it could still wind up with very poor open rates, simply due to the fact that the wrong subject line was used.
Here are the best types of subject lines to use for company newsletters:
Mysterious Subject Lines
People are inherently curious. For this reason, one of the best subject lines to use with a newsletter is one that piques the curiosity of the reader. One way to do this is to very vaguely reference the main subject of the newsletter. For example, if there is a major fringe benefit that has just become available, using a subject line like “the new benefit that you don't want to miss out on” lets readers know what to expect, without giving away the mystery of it.
However, the subject line should still be relevant to the content of your newsletter without being misleading. A gratuitously click-bait subject will end up doing more harm by suppressing your readers’ desire to open future newsletters.
No one wants to be the person that is out of the loop on something, which is a growing premise known as the Fear of Missing Out (FOMO). So if you can make employees feel like they are missing out on something exciting and important in the newsletter by not reading it, then you can help to get more people to view it. The best way to do this is to try and create a feeling of urgency in the subject line so that they are more tempted to click on it when it comes into their inbox.
While the use of memes and gifs within internal communications is a highly debated subject, there is much more of a consensus on the use of emojis. Emojis in a subject line have been proven to have a positive effect on email open rates. In fact, they are able to increase the open rates by as much as 29 percent. So, finding a couple of emojis to include in your newsletter subject gives you a much better chance at maximizing the number of people who see it.
With the help of these subject line tips, you can significantly improve the open rates and employee engagement with the company newsletters. To improve company newsletters in many other ways, contact us today.