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on March 05, 2019 Internal Communications

Why you Need an Internal Communications Content Calendar

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So you are producing and sending internal communications. That’s great! Internal communications is one of the cornerstones of any successful business, and without it, your company is almost guaranteed to face some pretty negative consequences.

Unfortunately, developing occasional content is simply not enough anymore, and an alarming 20 percent of businesses do not seem to understand that, considering how many of them did not have a planned communication strategy in 2018. There are a seemingly infinite number of reasons why creating an internal communication content calendar to plan all your communication activities is a great idea, but for now, we will focus on some of the most important ones. That way, you can be prepared with a new communication strategy for 2019.

It Helps Avoiding Pileups

As many business owners and managers already know, a workplace is often filled with situations where several events can fall within a short period of time. Each event requires communication to many employees and/or groups, which may get overwhelming for those on both the sending and receiving end. If you are one of the many businesses who handles internal communications on an as-needed basis, then you can easily find yourself in a stressful position, with a workload of messages needed to be sent out around the same time.

Now, obviously, content calendars cannot predict the last minute instances that cause a higher need for communications, but it can better your situation when this does occur. The first thing you should do when creating a content calendar is add in any major dates and events that you know are not going to change, such as holidays, conferences, quarterly events, and annual company events/milestones. That way, you can begin developing a structured plan for each of these occasions so if something happens near one of these events, you will be less stressed and rushed because you already have a basic plan in place.

It Keeps Everyone in the Loop

People get busy at work, and when they get busy, they may forget about smaller projects they were tasked with, such as a piece of internal communications. When this happens, they often get a panicky reminder email right before the message is supposed to go out asking if they have the stuff ready. You can easily avoid this all too common scenario by simply creating a content calendar.

By adding information about any campaigns, events, or launches being planned within your company, even if they only have tentative dates, you can keep everyone informed about when they need to have material ready for contribution. You should still send out a reminder message, but this can be conveniently placed in your content calendar. This way no one forgets and you do not have to scramble to find your materials on time. 👍

Start creating an internal communications content calendar today and you will be shocked to see how much it improves your company’s communication workflow. To find out how to master the art of internal communications, contact our team of experts today.

Sydnie Kerr

Customer Content Manager

Click Here to Download a Free Content Calendar Template