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on November 05, 2020 Internal Communications Future of work

Employee Communications Tips for an Agricultural Workforce

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People need to share information in every sector. The more vast the organization, the more complex those information sharing networks need to be.

When working in agriculture, there are many core communication tips that are vital to success within the industry. People work closely together in agriculture. No job can be completed effectively by one person. Communication plans should prioritize building a collaborative environment. It should also tailor the approach to ensure that the right message is in the right place at the right time. This will build and maintain relationships among the workers.

Take Everyone Into Consideration

While people in agriculture work collectively, they each have individual needs that need to be validated and met if the team is going to function with unity. A strong communication plan for this workforce leverages feedback from individuals to assemble a complete portrait of what the whole team needs. When individuals feel heard they feel valued and become better team players. 

Outdoor employees come with new challenges in communication.

Grassroots strategies for gathering this feedback work well in the agricultural setting. This can happen by way of communications ambassadors asking the right questions of peers, using meeting notes like focus group data, and discussions from workplace social media platforms. 

Once a wealth of information about individual needs has been gathered, this should be used to design a plan that addresses as many of these individual needs as possible. 

When messaging is personal it is far more persuasive. Messages should come from trusted individuals within the sector and various levels of the organization. 

Right Communications, Right Place, Right Time

Part of learning about individuals should involve finding out who needs to know what information and how they need that information to be delivered. This assessment of individual needs can be used to determine what types of communications channels will offer the most utility to different internal stakeholders.

Build And Maintain Relationships

Given the collaborative nature of this sector, a good communications plan needs to provide a platform for relationship building. It should also be designed to build bridges between the communication styles of the individual workers.

The relationships shouldn’t be all about business either. Related to the importance of individuality, it’s important for teams to have opportunities to learn more about who they are when they go home. Creating a space for employees to get the full picture of one another’s strengths and perspectives can contribute to strengthening formal staff meeting discussions. 

Maintaining relationships in Ag

A valued individual becomes a strong strand in the collective fabric. A well-crafted communications plan is designed to find and refine individual talents and apply these talents to a shared mission. If you're looking for help on how to boost your internal communications, then contact us at backstitch today.

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Sydnie Kerr

Customer Content Manager

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