Summer internship programs are more than a short-term boost in productivity. They’re one of the best pipelines for future full-time talent. But while companies often focus on giving interns meaningful work experience, they sometimes miss a key opportunity: communicating the full value of working at the organization.
That’s where Total Rewards Communication comes in. By integrating these touchpoints into the intern journey, you not only show appreciation for the interns' contributions, but also plant the seeds for future engagement, loyalty, and retention.
Here are six strategic ways to embed Total Rewards Communication into your summer internship program:
Kick off the internship with a simplified onboarding document or presentation that outlines what interns receive during their time with your organization. This might include:
● Stipend or hourly wage
● Access to wellness programs or events
● Professional development opportunities
● Training programs and certifications
● Team outings and networking events
Take it a step further by previewing the full Total Rewards package offered to full-time employees. Show interns what’s available to them if they return after graduation, including benefits like health coverage, retirement savings, or bonuses. Framing it as "What you receive today, and what you could gain tomorrow" helps interns visualize their future with the company.
A one-on-one meeting with HR or their manager halfway through the program gives interns a chance to share feedback, clarify their interests, and ask questions about career growth. It’s also a great moment to reintroduce your Total Rewards philosophy and remind them of the long-term value the company provides.
If your organization uses Total Rewards Statements, consider offering a version for your interns. This doesn’t have to be as robust as a full-time employee statement but can highlight the experience gained, training or certifications completed, networking opportunities, and a future preview of Total Rewards.
Recognition is an essential part of the Total Rewards experience. Share intern achievements in newsletters, team meetings, or your company intranet. Whether it's a completed project or consistent collaboration, celebrating these wins helps interns feel valued and shows how your culture supports and rewards effort.
Close out the internship experience with a branded transition handout or microsite. This can include:
● A recap of their accomplishments
● A list of developed skills and certifications
● Application instructions for full-time roles
● A sample Total Rewards Statement
This final touchpoint ties everything together and reinforces the long-term opportunity available within your organization.
A post-program survey allows interns to share insights about their experience. Sharing results and improvements shows that your organization values transparency and is committed to continuous improvement, a core part of your cultural and rewards messaging.
Interns are already evaluating whether your organization could be their future employer. By weaving Total Rewards Communication into their experience, you make that decision easier. You show that your organization values not just their work, but their growth, well-being, and long-term potential.
Now is the time to think beyond the summer and invest in your future workforce.
Explore how backstitch can help enhance your Total Rewards Communication Strategy.